Welcome to "Quest for the Link", thanks for visiting our collection of free tutorials and videos.

Effective inbound linking and content marketing are both important components of any digital strategy.

Today in 2015, the focus should be on earning merit based natural links as these are the type search engine algorithms seek to reward.

This site was formerly the HQ of a small team of consultants working with clients throughout Britain, however we've now retired.

Are you looking for a freelance link builder to outsource your campaign to? If so there are many on the web offering this service.

We were involved in SEO campaigns that helped recipients generate 60,000 targeted visitors a month and achieve citations in national newspapers and publications.

Our Introduction We've also helped small local businesses fulfil their inbound requirements, resulting in increased lead generation and product sales for these clients.

Researching effective prospects, creating magnetic content that attracts trusted backlinks from sites related to your keyword phrase can often be a difficult task.

To learn more about the freelancer services currently available online you can email us or contact us via Twitter and we'll try to connect you with someone experienced in this sector.

Relevant backlinks are often compared to the votes counted in a democratic election, the candidate who has the most votes wins, and this is sometimes the rule in determining ranking as well.

Google in particular is tightening up its spam detection algorithm and clamping down on aggressive search engine optimisation tactics such as anchor text repetition, keyword stuffing and other erroneous techniques employed by some.

Search engines invariably lend some citations more weight than others, especially contextual, trusted sources and established, authoritative domains with high page rank, domain authority and those with themes closely related to your niche.

Some Dodgy Tactics To Avoid

With that in mind there are a number of shortcuts to avoid if you want to keep on the right side of Bing and Google, a few are listed below.

  • Avoid Farmer Spamburton's Link Farms and Other Bad Neighborhoods!

    There are properties lurking out there whose sole purpose is to provide off topic outbound links to other sites. These blogs or Websites sometimes have hundreds if not thousands of pointing out to URLs who usually pay a monthly or yearly fee for the privilege of a plot on farmer Spamsburton's farm :)

  • Be Wary of an Automated Service!

    These are services out there who can promise you hundreds of placements every month for a "cheap as chips" monthly fee. They often use software to speed up the process, blasting your URL out to web 2.0 sites, forum profiles, article directories and unrelated blogs.

    This tactic worked a treat before the penguin update of april 2012, however now this strategy increases the risk of you being filtered or banned.

  • Studying Techniques and Strategies Some Strategies to Focus On

    A handful of relevant prospects that drive targeted clicks and traffic closely related to your industry are worth more than thousands of irrelevant ones.

    These are the type of arrows you need in your inbound quiver if you are to have any hope of ranking for competitive terms.

    Indeed, don't expect to be ranking number 1 for a popular phrase after submitting to a few article directories and firing off a few social bookmarks.

    You want to have a variety of natural backlinks pointing back to your index page and sub pages, from as many quality sources as possible, to help build your site's relevance and authority.

    This coupled with excellent content usually yields positive results.

    How Long Does The Process Take?

    No SEO agency, company or freelancer can guarantee high placement. For a new site it usually takes at least 3 months for clients to see significant movement, but for older more established Websites, ranking improvement can often happen much more quickly.

    It all depends on the difficulty of the keyword phrases targeted and the strength of your competition. In most cases you want the acquisition of links to be consistent, not one explosive month of activity and then nothing for the other 11 months.

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