We used to design cartoon infographics or infotoons and then conduct blogger outreach as a strategy to attract fresh, relevant inbound links to our client’s Websites.
Why Use Infotoons and Infographics?
Facts and numbers provide people with a cold, hard basis for making comparisons and eventually arriving at conclusions, however information displayed in textual format can often appear bland.
Sometimes, a creative way to get people interested in the information behind a topic is to utilize infographics or infotoons.
This technique is a quick and easy way for people to draw a conclusion from something that would otherwise take more time to digest.
Learning Via Entertainment?
1) An infotoon is illustrated, indeed ours often use a cartoon format. This works to soften the rigid nature that facts often have, which in turn makes them more appealing to the general public. This allows them to appear more as entertainment than a learning tool.
2) They should outline a concept in a very segmented and easy-to-understand way. This is accomplished by keeping the information partitioned into sections that makes it easier for the reader to understand. This is also what makes it possible to use multiple methods and then ultimately tie them together just by displaying data in the right arrangement.
3) Their visual nature make them very shareable on social networks, because the target audience will often find it easy to digest the information in visual format, they will be more willing to retweet, pin or like to their friends on Twitter, Pinterest, Stumbleupon, Google + and Facebook. This viral feature often makes them popular with companies looking for an inbound edge.
Sharing Linkable Assets
So what’s the next step once you have an attractive example uploaded to your Website? Well then you have a linkable asset that webmasters in your niche may well be interested in linking to……Once they’ve heard about it that is!
As well as the design we can offer an infographic distribution service.
We handle the process of blogger outreach and submit to the relevant categories of image directories on your behalf.
For more information about our design and submission services feel free to email us to discuss how we can help you.