Backlinks used to be compared to the votes counted in a democratic election.
The candidate who chalked up the most won and prior to the Google penguin algorithm update of April 2012 this was invariably the case.
Back then, bulk backlinking was a typical SEO strategy employed by many agencies and link builders to achieve high rankings for clients or their network of cookie cutter affiliate sites.
They would fire up an article spinner, and software submitter tool and blast out links to thousands of irrelevant directories, and content blog farms until they were blue in the face.
3 page Websites with exact match domains were ranking for big ticket affiliate keywords, earning thousands, sometimes five figures a month.
It was simply a matter of rinse and repeat and the profits rolled in.
And lets be frank here, you can still make money and drive valuable leads with 3-5 page cheap as chips mini sites.
There are still a multitude of untapped, low hanging fruit affiliate niches in low competition sectors that can be unearthed by using keyword tools such as KW Finder or Long Tail Pro.
There is a lot of disinformation circulating saying this strategy doesn’t work in 2017, when it clearly does…….However, moving swiftly on…..
Do you want to be nervously waiting for the next Google penalty or filter to tap you on your shoulder?
Mini sites with a few pages of content cobbled together hastily and a boat load of directory links are unlikely to deliver success over the long run.
Developing an Effective Strategy
Today in 2017, the five points below should be considered by any white hat link builder as a long term strategy:
- 1 – Relevance is key. Backlinks should be on topic.
- 2 – Acquired links should have the potential to drive real visitors.
- 3 – Social interaction with influencers in your industry should be integrated.
- 4 – While they are important metrics to consider, Don’t solely focus on Trust Flow, Citation Flow, or Domain Authority.
- 5 – Monitor your competition for backlink opportunities.
What is Required to Rank in 2017?
Today it’s better to have a hand-full of quality, relevant links acquired naturally than thousands of off topic ones.
There are reports and case studies of Websites ranking in highly profitable, long tail niches that have never engaged in any manual link building techniques.
Instead their focus was creating linkable assets, or writing content that answered web audience questions.
They then seeded this this via influencers on social networks and the traffic, white hat backlinks and conversions flowed naturally.
Indeed, on topic links allied with engaging content can help catapult your Website to the front page of search engines like Bing, Google and Yahoo, driving highly targeted traffic to your product or service.
However, if you don’t attract natural links, and instead pull in too many with the same anchor text, you could find yourself slapped with a Google penalty.
Who wants to end up languishing on page 45 of the search results for a low competition, long tail keyword phrase in your niche or sector.
Are You Looking to Attract Relevant Links to Build Your Website’s Online Authority?
If you’re looking for a good introduction to actionable link building strategies yourself, look no further than Jon Cooper’s Point Blank SEO course.
Jon’s guide is suitable for both beginners and experts and opens up a treasure trove of opportunities.
There are other astute experts out there who also offer rock solid training that can be implemented quickly to deliver first-rate results.
If you’re too busy to embark on a digital campaign yourself, and prefer to hire a freelancer to take care of this for you, we also offer:
- Broken Link Building
- Competitor research and related services with a focus on relevance.
- Content Marketing
- Effective Keyword Research
- Local Business Citations
- Tailored Blogger Outreach, more about this service can be found here.
If this is of interest you can contact us today to learn more about our full range of freelance services.
Ranking Without Backlinks?
You can have the best in-depth content written by an Oxford don and be hosted on a costly ultra-reliable server.
You can also sport the most expensive WordPress theme and have top notch on-page SEO.
However without at least a few quality links pointing to your site, it’s unlikely your business will rank for a competitive search phrase.
Google in particular often gives some links more weight than others.
Especially valuable are those from aged and authoritative domains with high trust flow and in sectors related to your niche.
The best backlinks are the ones that are topically relevant to your niche as they have the ability to drive targeted traffic to your Website.
Develop an Effective Strategy
All traffic sources are not equal.
Visitors flowing from relevant links are far more likely to convert into new customers, product sales and newsletter signups.
Developing a quality website and getting it to rank highly in the search engines for a competitive phrase does not usually happen overnight.
In 2017, sophisticated algorithms have been designed to sniff out old fashioned tactics.
In days of yore these old strategies delivered near instant results. Fast forward to today and these methods are a complete waste of time.
As the old cliché goes, slow and steady wins the ranking race.
Creating High Quality Content
Take time to design or write eye catching content that you need to attract the attention of influencers in your sector.
This may be in the form of an indepth article, interactive map, topical directory, software tool, or infographic.
Once you have a valuable linkable asset created by yourself, an agency or a freelancer, you can find relevant prospects via social media outlets such as Pinterest, Twitter or a simple Google search.
The Bespoke Approach
Don’t be discouraged if your campaign doesn’t yield immediate fruit, it may take time for you to get results.
If your content resonates and your approach doesn’t come across as insincere, you could be well on your way to securing valuable contextual links, retweets and social shares.
Are you looking for an experienced link builder to help you attract on on-topic backlinks, conduct effective outreach and develop a tailored content strategy?
We look forward to hearing from you about your latest digital campaign.
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