The internet abounds with virtual assistants who will happily offer to assist you in your link outreach efforts, often promising you top search rankings for little more than the price of a kilo bag of salted peanuts.
As you try to attract a loyal following for your website, driving traffic through organic search engine results can be a massive element of your success.
Let’s take a quick look at four outreach VAs featured in the infoon below, that you should absolutely avoid at all costs.
Wielding two powerful Link Zappers yet regrettably not even a modicum of outreach knowledge, Directoron is able to fire a seemingly limitless barage of directory links at your website.
He offers a personal cast iron guarantee that only 97% of these directories will share the same IP address.
Alas he is unable to vary the anchor text and descriptions of these backlinks.
In short this fellow is long on supply, but very, very short on quality.
What he lacks in inbound knowledge he attempts to compensate with boundless energy and enthusiasm. By the time Recipricor is through with his state of the art link seeking “Reciperang” you’ll have hundreds of off-topic links.
You’ll also acquire some fresh Website content in the form of a reciprocal page that takes 20 minutes to scroll down, linking out to every Bed and Breakfast from Lands End to John O’ Groats.
He has one strategy, which he is intent upon stubbornly executing…….over and over again.
Placing thousands of keyword rich, penguin inducing site-wide backlinks on unrelated low trust flow blogs is SiteWider’s speciality.
No need to waste precious time mixing up the anchor text.
He’ll just repeat your most important search phrase thousands of times when linking back.
Fueled by a constant supply of whole grain Spamwiches regrettably it appears SiteWider bit off more than he could chew trying to make head or tail of Google’s Webmaster Guidelines.
His outreach strategy is worse than worthless and will cause you to slide out of the serps faster than a greased Penguin down a Fireman’s Pole.
Equipped with his remote control drone “Link O’Copter”, ForumChap loves dropping profile and signature hyperlinks on low quality, unrelated forums.
Indeed we were just informed that he recently secured a Betws-Y-Coed hotel client client 3500 keyword rich signature links on a number of different platforms.
In the fields of Nasal Hair Clipping, Hedgehog Care, Bed Bugs and Boracay Scuba Diving.
At best these dodgy backlinks will likely raise a flag and tank your search ranking to page 175.
Reaching Out The Right Way
What the 4 VAs featured in the infographic above offer in affordability, they lose in quality.
That’s not to say there are not skilled practitioners out there who can perform this task competently.
Consider interviewing them first before ordering their services.
If conducting outreach yourself consider these four steps:
- 1) First take the time to create and research stellar content that is CRUCIAL if you want to attract the attention of influencers in your industry. Don’t risk embarrassment by pitching your latest 350 word blog post. Take the time to create a cutting edge software tool, informative graphic asset or indepth tutorial. If you don’t have the expertise to do this yourself or don’t have the time, hire an agency or freelancer.
- 2) Discover relevant prospects in your industry via social media platforms such as Twitter. Follow them first and over the course of days and weeks like, share and retweet their best content.
- 3) After a while, once trust has been firmly established, they may be open to sharing your new piece of content. Reach out to them with a personalised message highlighing the content you’ve just developed. Don’t be discouraged if you don’t hear back right away, it’s a numbers game.
- 4) If your content resonates with the prospect and your approach doesn’t come across as pushy, you could be well on your way to securing a golden inbound link or three.
If you’re looking for effective outreach services please get in touch.
This infotoon is an update on an infographic we designed in 2013 for the Engine Shed in Scotland.
Thanks for reading.
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