Hear ye Hear Ye! Esteemed citizens. His Imperial Majesty the Archduke wishes to announce that his most beloved ferret Nibbleton III, is now sporting a fetching felt cap, crafted for him by the Hat-Maker of Chipping Linking.
We should further like to add that Nibbleton is in good health, and delighted with his new mode of head turning headwear.
Furthermore the feathers used in the aforementioned cap were all sourced from a sustainable collection gathered from the grounds of WaddleNest manor.
The pheasants send their warmest regards and would like to thank you for the parched corn cakes they received a fortnight ago in honour of the new hatchlings.
The Archduke also wishes to announce that the considerable swelling on his royal toe, the result of a robust game of horseshoes at last weeks tournament, is slowly receding.
Sharing Your Story and Where to Submit Online
Let’s discuss the topic of press release link building for websites. This strategy can be an excellent way to get your latest story out to a mass audience.
Indeed, if a journalist or prominent blogger runs with your pitch this could result in welcome exposure for your brand and/or products and services.
However, to get any serious press traction your release should communicate newsworthy information, the installation of your new office water dispenser is unlikely to generate any meaningful media buzz 🙂
Your release can be pitched directly to journalists using a service called Haro (Help a Reporter), and there are also a number of online press release distributors available, listed below are some of the most popular. Often an approved release at these sites will show up on Google and Yahoo news.
Newsworthy or Snoozeworthy?
There are some who use sites like the above solely for the purpose of generating keyword rich backlinks to their site and will shamelessly write about the opening of an envelope in the hope of securing yet another press release link.
A word of caution, Google now considers this technique a link scheme and advises to nofollow the links if they feature “optimised” anchor text.
If you have an interesting announcement or story and you’re not looking to stuff spammy keyword phrases into the body of your release at every opportunity, you should have nothing to worry about.
Media value aside, there are some who believe that links from press release sites offer no SEO value, others believe they do. Our thoughts on the matter are mixed it really depends on the sites you submit to and if a media outlet then rewrites and runs with the piece.
Many webmasters would be happy to acquire an editorially approved backlink from a long established Website that’s been operating since 1995. That used to be the reward of submitting a WebPost with Webwire.
However with Google now considering releases as a form of advertising, expect to see a large number of these sites nofollow outbound links in the VERY near future. That’s fine as the goal behind this strategy is to create awareness not to build links.
Watch Those Keyword Anchors
Be careful not to link back to your site using keyword anchor text. Instead, link to your homepage and deep pages using your URL or brand name to sail on the safe side of Google’s Link Schemes guidelines.
Not only that, but if you insist on using keyword anchors and your release ends up being widely syndicated, you could trigger a penguin algorithmic penalty. Such penalties can have a devastating effect on your traffic from Google.
For more comprehensive distribution consider using one of the other services such as PR Newswire, a well written targeted release through these sites can generate impressive coverage and results in your industry or niche.
Their are some who submit their story to multiple sites, writing unique versions of their release for each different wire service. Some do this to add more domain diversity to their backlink profiles, others so that each release is as unique as possible and doesn’t get tagged as duplicated content.
Some Thoughts About Duplicate Content
One last note, once your release has been syndicated, many webmasters are cautious about posting this same content on their own WordPress site, just in case they end up running into some duplicate content filter issues further down the road.
Sir Linksworthy always prefers to err on the side of caution and personally would not post this same text on his own blog. However you could always noindex, follow the page if you wanted readers to view the content but to not have it indexed by the search engines.
To conclude we do believe that press release syndication is a worthwhile strategy, however don’t approach it with the intention of just securing some easy backlinks. Instead find that newsworthy angle, craft a well written release and focus on sharing interesting news.
We’ve barely scratched the surface here, if you’d like more detailed information about this topic feel free to contact us.